Pinterest is a pinboard-style photo-sharing website. Users create and manage image collections based on a certain theme. Launched in 2010, the company is currently the fastest growing social network with 1.36 million visitors per day, and a users-base of 12 million users.

Who are you reaching with Pinterest? Young (44.7% of users aged 18-34) females (68.2%)

How to be successful on pinterest?

(1)Focus on lifestyles. Not on products. Portrait your character on your board! Share your history & mission. Align your brand with customers’ lives. (2). Link accounts. Link your Pinterest account to your company’s social media channels. (3). Reward top pinners. Follow your top users. Ask for questions while tagging your top users “Who can pin this?”(4). Make content Pinnable & use relevant keywords. Add the “Pin It” button on content on your website & social media channels. (5). Provide ideas for product usage. Think of recipes & creation. (6). Show behind the scenes. Show your back-office, factory & your top employees.

Sony Electronics success on Pinterest:

Sony Electronics is a major success on Pinterest with almost 40,000 followers. They use fun content, and created a mix of lifestyle and fun pages interspersed with commercial product pages. Sony Electronics also created a contest for their employees to create a board of their own and describe what Sony means to them. An example of a creative strategy on Pinterest is the board “I can haz gadgets?” where people upload pictures of their pets with their Sony Electronics device.