The “It’s more fun in the Philippines” tourism campaign became popular in 2013, which has experienced praise and ridicule since then. The video succeeded in gaining vacation interest from foreign and local adventure seekers.  The video did great in highlighting and featuring the country’s most prized locations, from pristine beaches to city night life.

Since I have a short attention span, the video did a great job in capturing my attention by including quick, beautiful, vivid images lasting less than a second on screen. The creators of the video included a ton of mesmerizing photos, almost all of which were outside under the sun. The video represented the Philippines as a vacation spot for people who clearly love the tropical outdoors. I found that this video differs from most national tourism advertisements because it incorporated history and culture, with scenic locations. Comparing tourism commercials of other Countries, the  “its more fun in the Philippines” video was a bit quirky, was very original at the time of its release, and less traditional (not a typical advertisement).

Since its release, people around the world have been editing and photo-switching its advertisement posters. All edited posters negatively asses popular societal and sometimes political issues. All edited posters touch upon topics that anger and worry citizens in the country and abroad. As mentioned at the beginning of the post, although the “Its more fun in the Philippines” campaign has received praise, it has also been the platform for national mockery.

Here are some of the original posters for the tourism campaign:

 

Here are the public’s revisions of the advertisement posters:

          

 

If you are interested in learning more about the Philippines, as a possible holiday destination or regarding the success of this campaign, the National tourism website is provided below.

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