What happened today in Kiehl’s? Why did they put the red carpet? Actually today is lady’s night and also one of Christmas events . It only opened to VIP and important investors. I am pleasure I was invited. But when I came in today, I found everything was different as usual. The door was not locked and open for customers who were invited. Incredibly, it opened for everyone. As one of the important investors, I felt uncomfortable and it was noise.
My friend, Diana, working in Kiehl’s for 3 years, told me that the manager notice open to everyone temporarily because of stimulating their sales. I know the economy go through the recession now. All stores try to advance their sales by promoting mark-down, but you still have to respect your loyal customers. Although they still have food, champagnes, lottery draw activities and gifts to important customers, others who just walked in also have this benefits. For loyal customers, it is not fair. Might they increased their sales today though they will receive customers and stuffs’ complains.
Whatever manager wants to stimulate the store sales, he can’t change the private party that already notice loyal customers to be a party open to public. It might be a bad example of promoting products and preventing loyal customers’ benefits. (it’s only my private ideas)