Italian luxury fashion house Valentino will unveil a limited edition women’s collection for GAP. The seven-piece collection was launched to celebrate the opening of Gap’s first Italian store last week in Milan. It will arrive at Gap in London on November 27. Vogue. com.
It is the first time that Gap work with Valentino. The Valentino for GAP collection follows Valentino’s classic flower shape. It shows women’s beauty like a beautiful and sweet flower. But it is designed in dark green or dark color that represent women’s mature and feminine.
Consumers would love to buy these new collection because of its design from Valentino and cheaper than collections in Valentino branch store. All women also can own luxury brand with lower price.
Likely, H&M do the same thing each year. As we know, in Nov 23, 2010, they also have new collection by Lanvin. It is a kind marketing strategy to expand their sales and consumers’ consumptions. In fashion market, all manufacturers face the strong competition with luxury brand. How do they stake in fashion wars? Like H&M and GAP, they all choose cooperate with luxury brand to desire their consumers. If you can consume a luxury brand as lower cost, would you love to pay? Why not! All women love beauty and luxury goods. So all manufacturers win the great profit because they know what women exactly want and need.