This is the new ads about Panasonic GF 2 – The new portable professional camera. Although I am a Canon loyal consumer, I still want to buy one Panasonic GF 2. First, it looks fashion and pretty, the most important reason is the white color!! For Canon, except digital cameras, most products are in black.
As we know, Canon is one of Panasonic’s strong and direct competitors, and both of them are the most famous professional camera producers. Canon G12 and Panasonic GF2 almost come into the market at the same time. If I am a consumer who don’t have any professional camera, I would buy Panasonic GF2. I like this ads. It looks neat and fresh. It seems that people only can see all views in beauty and bright colors. The best and new technology of GF2 is touch screen! It is much easier to operate for new photographer.
The products’ differentiates and new technologies are the best strategy to stake in strong competition of 3C products market (3C includes computer, communication and consumer electronic). The company have to bring out the product at the first time, or they have to improve their technology that is more advanced than their competitors’. Timing plays a significant role in this special market that all engineers compete with each other all time.
At last, G12 and GF2, which one do you prefer to consume??