Source: Google Images

Over the last couple of years, movie theaters have seen a surge in the release of 3D movies since Avatar in 2009 which proved the technology to be excellent and worth it. This past summer, over 10 films released in the 3D format, but is it creating more revenue? The additional surcharge for the 3D ticket generates more revenue per ticket, but the fact is the public does not want to see every movie in 3D as movies are being converted quickly and many times poorly for a higher ticket price. The poor customer association with the technology is causing people to choose 2D screenings over 3D screenings of the same film, seen this summer with every 3D movie released. The final Harry Potter film, which grossed $169.2 million, generated only 43% of this figure from the ticket sales of its 3D screenings. The same percentage was seen with all of the summer’s top grossing films, which begs the question is 3D worth the extra surcharge of about $5. Based on this, 3D will most likely harm the box office as it’s over priced and not always worth the money, and especially with cheap movie streaming at home, less people will be attracted to pay to see 3D movies in theaters.

Source: Comingsoon.net

The name Harry Potter is known across the world today, whether it is in relation to the extremely successful book series that has sold over 450 million copies worldwide or the highly popular film adaption series. The key to Harry Potter’s success is their marketing technique, and the power of the name Harry Potter itself. Harry Potter main marketing technique: ambiguity, which is avoided by most companies as it is seen as trying to reach too large of an audience. But luckily, the narrative of the Harry Potter story is so diverse and full of mystery that compels people of all ages to read it. Also, it has the entertainment that it is being marketed with, which increase customer association with the brand, and with the publicity it is gaining in the press (both good and bad) is increasing the public’s want for the product.  Some claim that the Harry Potter era will shortly burn out, but with new, expansive marketing including the launch of Pottermore, the release of the final film on DVD later this year, and the timed release of the Harry Potter novels in ebook format starting this October, but this increase in marketing after the films and books will attempt to keep the magic alive.