Source: Comingsoon.net

The name Harry Potter is known across the world today, whether it is in relation to the extremely successful book series that has sold over 450 million copies worldwide or the highly popular film adaption series. The key to Harry Potter’s success is their marketing technique, and the power of the name Harry Potter itself. Harry Potter main marketing technique: ambiguity, which is avoided by most companies as it is seen as trying to reach too large of an audience. But luckily, the narrative of the Harry Potter story is so diverse and full of mystery that compels people of all ages to read it. Also, it has the entertainment that it is being marketed with, which increase customer association with the brand, and with the publicity it is gaining in the press (both good and bad) is increasing the public’s want for the product.  Some claim that the Harry Potter era will shortly burn out, but with new, expansive marketing including the launch of Pottermore, the release of the final film on DVD later this year, and the timed release of the Harry Potter novels in ebook format starting this October, but this increase in marketing after the films and books will attempt to keep the magic alive.