The Four Ps of the traditional Marketing are product, price, placement, promotion. However, the Internet and the opportunity to use the e-Marketing tool generated the need of introducing a fifth P, People. As we can see, now, people can become part of the marketing strategy. They have the chance of participating in the process. Therefore, market needs can be satisfied more efficiently as the communication between the company and the market has a new channel.

It is important to outline that the communication is bilateral! Businesses can talk to the market and the market can talk to the organizations. It is the first time in history that people can openly express themselves. This is due to the Web 2.0, web applications that facilitate participatory information sharing and collaboration on the World Wide Web. Thus, now there is the opportunity of creating personalized profiles in companies Websites and create customized products. Internet is allowing personalization until the end.

Please, check out the Converse web where you can customize your shoe:

http://www.converse.com/?csid=1#/landing/create

Aurora Simon

07/02/2012