Here one of the best Flashmobs in the world. It was revolutionary!
https://www.youtube.com/watch?v=1aSbKvm_mKA
During The Oprah Show’s 24th season party, Harpo staff and more than 20,000 people pulled off a massive surprise for an unsuspecting Oprah. The entire crowd performed a choreographed piece to the Black Eyed Peas’ “I Gotta Feeling,” and Oprah was not only shocked, she was thrilled! Award-winning director Michael Gracey says the interaction between the Black Eyed Peas and the crowd is what made the flash mob so extraordinary.
This Flashmob was used for a year for Viral Marketing during more than one year. Sometimes Online Marketing needs to be supported by actually, a physical and real activity…
Flash mob and viral marketing really are very interesting approaches to advertising. Check out: https://www.youtube.com/watch?v=Dpp3quce1Vo
It is a video made by over 1000 UBC students and has more than 1 million YouTube hits. A few weeks ago on The Celebrity Apprentice the teams had a task to create a viral video for a specific brand of mop. I wonder how effective this method of advertising really is for generating conversions? At the end of the day, I can describe to you what the videos I saw were about, but I cannot remember the product or brand name!