Many companies use animals in their advertisements to capture consumers.  For example, Telus is known for their animal presence in commercials.    While Charmin Ultra, a bathroom tissue brand uses cartoon bears as its signature logo, which also appears in commercials. These cute fluffy animals, do they really have an effect on consumers’ purchase behavior? Recently, Mercedes Benz used a chicken in its YouTube commercial to promote its automobile’s Body Magic feature.  A pair of human hands, left to right and up and down, contrived the chicken.  The 53-second clip made me cringe, as I doubted such a luxurious brand’s motive. Mercedes Benz took advantage of cheap social media advertising and manipulated a helpless animal. YouTube has helped Mercedes Benz attract over one million views in short four days.  The attention such advertisement received is quite disturbing. Some viewers may have found the commercial to be “brilliant,” but the use of a chicken to demonstrate the mechanics of a car is unjustified.   The time and effort, if any, that was spent on the idea and execution of the “Body Magic Control” TV commercial was indeed a novel way.  However, the manipulation of a chicken can’t be overlooked. Companies need to find more ethnical ways to advertise their products. Does watching a helpless chicken really entice consumers to purchase?  Has Mercedes Benz captured you?