I was taken back by this UN campaign. The issue of women’s right is still a lingering problem in our society whether we believe it or not.  With the help of Google’s hot search terms, it revealed the frightening reality of people’s perspective on women today.  This powerful and eye-opening campaign brings awareness of this issue, continuing to fight for women’s rights.  Aside from the serious message that this campaign ignites, the core of it all relied on Google trends.  Google trends can be applicable to all businesses.  The more a term is searched, the more likelihood that the term will appear on the automatic drop down list to evoke consumers to choose one of the following.   As we learned in class, the better content a web page has will likely result in organic search results. The organic searches are a result due to the relevancy of the search terms. Many companies strive to appear on the organic search engine opposed to non-organic search results, such as pay-per-click.   However, many companies fall short in their attempt to do so.  The following are tips to improve organic rankings:

• Research to see how competitive your keyword is
• Site content should be relevant
• Site should be easy to navigate
• Each page should have a specific focus

The higher the ranking of search terms will also translate to Google hot search terms, which will help drive traffic to sites.  Remember, the more relevant the content of your website is, the more pure (organic) your search results will be. Get out the advertisements and in with expert advice that users will go gugugaga about.