The gap from being a millionaire to a billionaire, what differentiates the success of billionaire companies? Of course, the obvious would be an outstanding and knowledgeable management, which is the backbone of all successful companies.  However, the root of the cause lies in its marketing strategies.  A company that produces that most spectacular product or provides top-notch service is a company left in the back of shelves without recognition or promotion.  Marketing efforts began on traditional billboard and television ads. Companies’ ability to create catchy and flashy slogans to lure in their consumers is only half of a good marketing strategy. Essentially, they are their own brand’s advocates.  In hopes of triggering consumers’ desire to act, leading to a purchase. Along with company advertisements, user generated content has proven to be more effective in generating sales than traditional marketing efforts. The power of consumer words, either spoken directly to an individual or involvement in a company’s advertising campaign is found to be extremely credible to viewers.

For example, before the Super Bowl season, Doritos engaged consumers in a commercial contest to be featured at the games.  This encouraged many consumers to submit creative videos, which allowed a two-way communication and increase in brand awareness. Consumers love to be loved, to feel special, and receive attention.  There are many ways that companies can use this to their advantage.  By monitoring social platforms, company treasures can be lifted to the surface.  For instance, re-posting a picture or a comment that a users post is an effective way to promote products.  If there’s difficulty retrieving positive content from consumers, offer incentives for consumers to tweet, post, and share.  The marketing revolution is ever-changing, new ideas spur each day, you might never be ahead of the latest strategies, but always run along side it.  Right now it is the user generated content era; keep those loyal consumers nearby! (They might just be the bridge to the billion-dollar company).