Social media is an expensive way to reach out to consumers compared to traditional advertisements. Video hits on social media platforms, one such as YouTube can attract millions of views in matter of minutes, or even seconds.  This low cost advertising is especially beneficial to non-profit organizations that have constrained budgets.  Through social media, these organizations can extend their messages to more people in a shorter span of time, with less cost, or virtually no monetary cost. A non-profit organization in Los Angeles has done exactly that. The non-profit is social marketing with social media.  The goal of the organization is to stop bullying by educating and empowering students to take action.  With the focus on cyberbullying, as more and children are gained easy access to online chat forums, which put victims at higher risks. Bullying has been reported as a fear in many children, their reason for not attending school, developing disorders and even committing suicide. Can the power of social media really put an end to bullying? Many people talk about bullying, but not many people take action. After just five months of launching the app for smartphones about bullying, it reached over 50,000 users. Be More Heroic is a program that helps create service projects with teaching focused on bullying, which has been implemented in schools throughout the U.S. and still continues to expand. At this pace of exposure, student empowerment to take action in issues of bullying will increase. It is amazing to see the power of social media, the ability to reach and educate individuals.