Kohl’s is an American based department stores chain with headquarter in Wisconsin. Back to two years ago, it launched a Kohl’s Care campaign on Facebook. Kohl’s gave away $10 million to schools which are determined by votes on facebook. The fans of those schools work together to promote themselves. Just imagine how many connections that schools can have and the idea of voting for your schools bring the Kohl’s facebook of millions of visitors and more than 100,000 votes. In the end , the top 20 schools each got $500 ,000 from Kohl’s. What did Kohl’s get from it, high brand recognition and reputation. 

Kohl’s Cares School Contest