When it comes to eMarketing , the “traditional” thought will be how to present in the five major platforms. Companies who can be on the top of the following tools are a sign of success in the social media. In this blog, I will briefly go through the five tools and how to use them to promote the brand or service.

Search Engine Market:

When search engine is the first tool that consumers use to search for specific product/service, the position in the list really matters. As a result, companies have to compete to be able in the top ten of the list. There are basically two ways to achieve this. One is to design the website in a way that meet the search engine “formula” or requirement. Simple tips like more internal linking with other pages, using frequently searched keywords in the website and update webpage information frequently can help.

The second way will be pay by per click. Search engine like Google has its pay by per click   marketing platform. Companies bid for the keywords and the highest bid will be in the top position of the relevant search result. However, this can possibly generate high cost for companies.

eNewsletter:

eNewsletter has been existed for a while and proven to be very useful. The members in a certain group have been considered as having the similar preference of the service. eNewsletter can target their audience with the information that they most likely preferred. On the other hand, it is easy to track the amount of audience. It also develops as a sort of bond with their customers. Moreover, this eMarketing tool is super cheap compares to others.

Affiliate Programs:

This method lays the foundation of the success of Amazon.com. Affiliation Program is when a registered member website direct consumers to another website , as long as it generates sales for the e-commerce website, the member website will get commission from it. In the end, this method generates buzz and help circulate the website information throughout the Internet. This has proven to be successful in the case of Amazon.com

Really Simple Syndication( RSS) :

This is a really cool tool to syndicate various websites, blogs into one single platform. It greatly reduces the amount of time to spend on one each website. The efficiency that RSS brings to the users , in the end, generates more attention to those sites.

Social Networks:

Social networks are the new platform to market online. The networks like Facebook, Twitter, and blogs greatly increased the interaction with consumers and the manufacturers or the providers of certain services/products. It is just so easy. It is simple two-way communication. The responses from their customers are clear. The feeling of connected improved users’ perception of the brand as well.

Besides advertising on those websites, what else that marketers can use is still a question.

As more and more emarketing players use those tools above, a good marketer needs to find ways to distinguish itself from the mass.