With the popularity of social media , marketers are gradually shifting their attention to social media. However, does it mean that traditional media is out of date? What is the future of social media and traditional media?

Traditional Media
Traditional Media is consist of television, billboards, magazines, newspapers and radios. most of the channels which are not conducted on the internet. While social media seems to be a very promising industry, it doesn’t mean that traditional media is out. The following are the pros and cons of traditional media:
1. Pros— There are still a lot people who dont know how to use the Internet. Even for those who knows how to use it , people are in the transitional stage to adjust to online marketing. Traditional media is a great way to build trust and credibility. Television can still reach a large amount of population. Elders who are more engaged in watching TVs are also those who are more richer.

2. Cons: it is more expensive to market in traditional media. It is also hard to measure or track the effect of the marketing.Social media is getting popularity these years and the momentum is likely to continue in the future.

Social Media:
It refers to Facebook, Twitter, LinkedIn, YouTube and other websites. Those websites can bring the attention to their users of our product/service. Companies will pay to advertise in those websites. The pros and cons are as below:
Pros: It is faster and cheaper to spread business information than traditional media. At the same time, social media reaches larger audience than the traditional one.
Cons: Even though internet marketing is generally free, it means it is more competitive than traditional media. Companies will be struggled with how to target their audience effectively.

Working Together:

In the end, it is better to combine social media with traditional media. This can build awareness in both channels and more cost-effective. The proportion of attention and budget depends on the nature of the business. Even though in the future, more companies will focus on social media, it still takes a while to get there.