All marketers want to create a viral marketing strategy. The campaign spreads throughout the website like viral or wildfire. Social media helps make it happen at a cheaper cost and more efficiently.

The first condition to create a viral marketing is the content of the marketing. It has to be very special to catch people’s attention. The content should also invite people’s interaction with them. Take the Kohl’s Cares campaign for an example, the campaign asked facebook users to vote. This creates interaction and motivates them to share the event information.

There are some tips which are helpful in creating a viral marketing strategy.

The marketing strategy should closely relate to people ‘s emotion. It could be the content of the marketing , and also the wording of it. When viewers feel close and familiar with it, it is very likely that they want to be part of it and actively engage in the marketing process. Pictures or videos are getting more and more popular in promoting. Viewers prefer to absorb simple and easy information.  Another tactic that can help is to give away prizes for spreading the campaign. The Future Shop used this way recently ,arguing that anyone who shares their page and with the “Thank you” on the face, people can get $100 Future Shop Gift card. The campaign successfully enticed me to share the information, even though no one gets the gift.

Viral Marketing can be very effective and cost very few.  Cheating is also very likely to come along. Companies should carefully manage the marketing process to make sure it operates within a certain boundary.