Eddie's Marketing Blog

1. BMW – mini

2. Burger King

3. Fedex

4. McDonalds

5. Pioneer Suspension

6. RedBull

Usually, most of cook recipes suggest exact masses of each food ingredients for novices in cooking. But, we know that it is quite cumbersome job to measure all kinds of food ingredients using scale every time we cook. This concern can be resolved by purchasing this scale cutting board. It is very easy to use. You simply put your ingredient on the scale inside the cutting board, and then this intelligent device automatically shows the exact mass of your ingredient.

How do you know whether water is cold or hot, just by looking at it? There is no way of knowing the temperature of water, only by staring at it. We have to touch and feel water physically until knowing whether it is hot or cold. However, with this fantastic water tap, you don’t have to put yourself in risky situations, touching hot water. Simply, this water tap can change the color of water. When it’s hot, water becomes red. When it’s cold, water becomes blue. Actually, it is impossible for water itself to change its color. The secret is the water tap shoots different lights to water when the temperature of water changes.

You can save electricity, pulling plugs out of socket when not using them. But it’s also tiresome to pull plugs out of socket every time you are not using them. This is why this is invented. This ON/OFF controllable socket let people control their plugs by lifting up or down plugs. When lifting up, it means this plug is working. When lifting down, the plug stopped working and you can save some electricity, doing so because this smart socket blocks electricity. This invention would be released by soon.

Check out this amazing window! This fabulous window is called winscape and developed for those of you who feel waking up in the same place every morning is boring! The exciting thing about this special window is that at every angle, presentation is moved so users feel that they are looking scenes through a real window. If you belived this is a real window, you should check what it actually hides behind its curtain.

Basically, behind the window, there are two HD plasma displays, video playback resolution of 1920×1080 with sound and Still-image resolution of 4096×4096. These high resolution devices help presentation look real and live. Then, how does it change its presentation in different viewer’s angle? The secret of this technology is there is a tracking device to track the location of viewer so that HDTV could adjust its presentation. Now, this tracking device looks ugly but developers are planning to have a Wii Remote control worked and make much sleeker necklace kit available by soon.

It also includes iPhone and web control so that users can different options, sleep/wake/scene mode. Viewers can change its scene whenever they want and even put movies into that window. The software for this application is free to try on the web and it can be adjusted by user’s preference.

Today, let’s talk about advertisements all around the world. There are millions of companies out there and every one of companies tries to use many communication methods to contact with consumers and markets.There are many different kinds of communication functions but the most basic and common one is “advertising”. An advertising is an useful method to communicate with consumers in many ways. If a company create an advertising which is very interesting, many consumers would be more likely to remember the product that a company is advertising. Capturing consumers’ interest is one key of success in markets. Or if a company create a remarkable ad, it would have more chance of being remmebered by consumers than other mediocre ads. 

You can easily guess what product that this ad is trying to sell. Yes, it advertises Energizer battery. It actually proves how strong a Energizer battery is by holding a bridge only with one hand.

 This is a bike helmet adversiting. He got injured all his body except his head because LAZER helmet saved his life.

What about this ad? It’s a WMF knife adversiting. This WMF knife is so sharp that it can even cut cut the cutting board. At the end, it says “Sharper than you think”.

What are the characteristics of those three advertisings above? I think all of them are more creative than other ads and they actually make people laugh or at least giggle. Now, when people go to shop and see those products on the shelf, they would recall those ads in their minds. Then, they might have more positive thoughts than other products and finally they would decide to put them in their shopping carts. It seems like companies now should hire not only smart applicants but also creative thinkers.

Today’s amazing item that I am about to introduce is a foldable keyboard. Have you ever imagined a keyboard that can be fold like a folding fan? Two brilliant Korean designers said in the press that they designed this item for their Non-bacteria project, aimed at how to effectively reduce the spread of infection by bacteria. As a matter of fact, there are tons of bacterias living on almost everything near us. The only problem is that we don’t realize their actual existence because we barely see them in our sight. I think it is an useful idea that we should fold our keyboards when not using it, so that we can reduce the time being exposed to the danger of infection by bacterias.  

It not only satisfies the initial purpose by generating a possibility of reducing the number of bacterias, but also gives us an additional benefit, which is the portability. I never see any UBC student who brings their own home keyboard to lectures. There might be some people who actually want to bring their keyboards to classes but it’s not possible for most of people because of its big size and inconvience of carrying. However if it can be folded and be put into our bags, it’s totally a new revolution. Then, everyone will be carrying their own keyboards at school! They also don’t worry about being contaminated by bacterias so there will be less people being sick and our environment will be much fresher than now. I am sure I will be the one who will buy this item if it goes in public!

I introduce you the highest climbing wall in the world. The height of this wall is about 37 metres and it is constructed by a steel and wood for the purpose of realistic practicing. It is located in Klimcentrum Bjoeks, Groningen, the Netherlands.

Well, what is this related to marketing? I’m sure it reminds us the basic strategy in marketing. In order to be successful in the market, companies, products or services must be the best. The market only remembers the first place. Be the best! 

Google? It’s a newly created word by two genious googlers, now the founder of the most fascinating company in the world of history. Google has been ranked by many kinds of surveys as one of the best company, providing splendid workplace and employee benefits. Google has not only conquered the world wide web but also fascinated many employees all over the world. In marketing perspective, Google is such a successful model to research. 

I think their basic marketing strategy is based on the concept of simplicity. By simplifying everything related to Google, Google itself represents the success of simplism now. You can observe different but successful strategy in Google’s home page. Unlike other web sites, full of ads and images, Google’s homepage is very simple. You never see any fancy advertisements or top news on Google’s homepage. While other competitors in same industry were caring about how they are looked by internet users, Google has silently created the most powerful Web Search Engline in the world. It’s so enormous and popular that now there is a verb, google. These days, people don’t say I need to search this word. Instead, they would say I’ll google it. It’s a tremendous revolution made by Google.   

What’s the driving force of all these success? I would say Google has a strong and reliable relationship with their employees. Employees working for Google love their company. Their true loyalty toward their company is the main force that lead Google to the gate of success. For their employees, Google never tightens their money belt. Google supports each one of their employees by providing excellent working environment or offering employee benefits. It’s time for other corporates to learn the way Google motivate their employees. Motivation is the main force that drives human being. Without motivation an incentives, no one will be active.