Today, let’s talk about advertisements all around the world. There are millions of companies out there and every one of companies tries to use many communication methods to contact with consumers and markets.There are many different kinds of communication functions but the most basic and common one is “advertising”. An advertising is an useful method to communicate with consumers in many ways. If a company create an advertising which is very interesting, many consumers would be more likely to remember the product that a company is advertising. Capturing consumers’ interest is one key of success in markets. Or if a company create a remarkable ad, it would have more chance of being remmebered by consumers than other mediocre ads.
You can easily guess what product that this ad is trying to sell. Yes, it advertises Energizer battery. It actually proves how strong a Energizer battery is by holding a bridge only with one hand.
This is a bike helmet adversiting. He got injured all his body except his head because LAZER helmet saved his life.
What about this ad? It’s a WMF knife adversiting. This WMF knife is so sharp that it can even cut cut the cutting board. At the end, it says “Sharper than you think”.
What are the characteristics of those three advertisings above? I think all of them are more creative than other ads and they actually make people laugh or at least giggle. Now, when people go to shop and see those products on the shelf, they would recall those ads in their minds. Then, they might have more positive thoughts than other products and finally they would decide to put them in their shopping carts. It seems like companies now should hire not only smart applicants but also creative thinkers.