In Jenny Chan’s blog, I found one interesting post about famous movie actor John Travolta and how he saved Qantas, one of the biggest airlines in the world. Personally, I am a huge fan of him because I like his movies and his lifestyle. Even he is a movie star, he knows how to fly airplanes. I saw his house once on the internet and his place was totally amazing. He owns two jets and runaway at his backyard. Okay, so in Jenny’s post, there is a short video where John says he is a huge fan of Qantas Airline. At the beginning, I didn’t know why he was saying that. However, after awhile, I realized that Qantas Airline actually casted John Travolta to recover their losses from technical problems which happened few weeks ago. The truth is few airplanes from Qantas Airline experienced technical problem right after getting off, so many passengers were suffering from the fear. After those unexpected accidents, Qantas Airline got damaged in their brand image so they came up with the idea of casting John Travolta as a strategical move. By casting John Travolta, who is an expert in airplanes, and letting him say good things about Qantas Airline, Qantas Airline was able to save themselves from Qantas going down situation.
In marketing perspective, Qantas Airline made a right decision to cast John Travolta. Because he is known as an Airplane man, people have no doubt of what he says especially when he talks about airplanes. Strategically, Qantas Airline uses the social image of John Travolta effectively to hold passangers away. Good job Qantas! Travolta saved you!