External Blog: Relevant Content Drives Business Value

I found really interesting marketing blog about the social media.

I would like to make a comment on the post he published on November 23. He basically talked about the importance of content, saying “content is king”. At the end, he said “It’s about the right content, at the right time, to the right person in the right channel. “.  I strongly agree with his statement. There are tons of contents around us, but we always look for only contents that we really need for. As companies, it’s always question that how they advertise their contents and values at the right time, to the right person who is really desperate of it in the right channel. Companies suddenly recieved a package of questions, direcly related to their success in markets. How do they create the right contents? When do they release their contents to whom through which channel? This is when marketing experts kick in  and solve those questions for companies. With successful strategies created by smart marketers, that company would be successful in their market as well. Thus, choosing relevant contents definitely increases the value of business.

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