http://econsultancy.com/ca/blog/63677-denny-s-from-roadside-diner-to-digital

This is in response to a blog written by Christopher Ratcliff on Econsultancy: Digital Marketing Excellence.

It is a blog about how Denny’s restaurant company has embraced the online world with its website. Chris gives Denny’s praise on its ability to target its older target market by having a website that is easy to navigate and user friendly. He also praises how the company is smart to create partnership with The Lord of the Rings Franchise to attract new customers to the company.

I agree with the author of this blog on his opinions on how Denny’s is joining in on the future of marketing. Denny’s is doing a great job of being active on social media, like Facebook and twitter, as well as interacting with its customers on its social media sites. It allows Denny’s some free or low-cost advertising to a large amount of customers, who would tend to be of a younger demographic. Denny’s has historically been about its 24-hour diner policy and has maintained a customer base who would see this as a positive aspect of the business. To ensure that the company continues to be relevant in the future with a younger generation, the company has increased marketing in areas where the younger generation will see the marketing efforts. As already stated, the company also maintained an easy-to-use website for an older generation that is still maintained as a major segment of the market for Denny’s. This type of segmentation and targeting that Denny’s has done with regards to its online presence will ensure that the company does well in the distant future.