I am a huge LA Dodgers fan and was quite disgusted at their recent choice of spokesperson to represent the Dodger brand. The Dodgers went through bankruptcy not that long ago and they took on the new slogan “A Whole New Blue” to represent their change to a new team with new ownership that wants to win.

The reason that I do not agree with their choice of spokesperson is because the market that listens to Justin Beiber is not the market that the Dodgers are focusing on. There is also the fact that I do not like Justin Beiber and do not believe he has any more talent than any other singer or dancer that I have ever meet. Justin Beiber’s target market consists of a younger demographic and usually contains girls. The Dodgers have a much larger target market, but this does not quite often include children or young teens as they are not the ones buying the expensive baseball tickets to Dodger Stadium or signing up for MLB.TV. It would have been much more beneficial for the team to hire someone like Jay-Z or Rihanna or someone else who ALSO have a much larger target market that overlaps with the target market for the Dodgers.

Many other teams have chosen to have spokespersons for their teams, but these include high level rockstars. I have not met a single fellow Dodgers fan who thinks that this advertising is anything to be proud of and quite honestly I believe with respect to advertising, we have become the laughing stock of Major League Baseball. You would think that a team in such a high quality advertising location (Los Angeles) would be able to hire someone with some common sense.