Another concept I learnt from Eli is SEO. Google aims to provide online users the most relevant webpage that suits their interest. Search Engine Optimizations allows your site to rank higher when people search related words. In this video, I learnt three very important concepts.

First, Google reads text. Google reads html text, they cannot decipher pixels. Therefore it is effective to have descriptions of your products as opposed to pictures with clear messages. It is important to note that Google can detect when keywords are being repeated in devious ways such as matching the font and background color.

Secondly, other’s opinons matter. To be considered a relavent search, it is helpful to have other sites linking to your website. This shows Google that your site is worth viewing. To do this, start getting your name out and writing blogs.

Thirdly, help Google read your site.  Google has “robots” that analyze relevance in a site’s content, which may be misinterpreted. To avoid this, you can create a sitemap which provides an outline for Google’s “robots” to analyze.

SEO is dynamic and subject to changes. I urge others to research this topic to find more insight.