Through my experience with CoastalReignApparel (Team, school, and corporate clothing) I have realized that there are differences between marketing to regular consumers and businesses.
1) Businesses want convenience
Businesses are all about efficiency. The more efficient you are at buying something, the more time you have to do more important tasks. In my company, I am hoping to implement an easier ordering process which involves instant quotes, artwork proofing, and secured payment.
2) Businesses want assurance
Businesses have strict deadlines that they must meet. Many companies order their items in time for events or have deadlines. They need assurance that their products will be there on time and of quality. In my company, I am hoping to build this aspect through customer reviews and online certifications that give more legitimacy. (Eg. BBB, Paypal, etc)
3) Businesses want cheap pricing
A business can increase profits by increasing profit margins or decreasing the amount of expenses they have. Businesses are value conscious. In the end they just want the product. Aesthetically pleasing measures will not be effective. ( Eg. Packaging, Tags, etc).
I hope to convey these messages in my new website.
Great article. With regards to the third point, cheap promo items, I think it’s also important to consider the environmental footprint of promotional products in Canada. As, 90% of promotional merchandise end up with landfill taking thousands of years to degrade.
Great article. With regards to the third point, cheap promo items, I think it’s also important to consider the environmental footprint of promotional products in Canada. As, 90% of promotional merchandise end up with landfill taking thousands of years to degrade.