Smartphone giants such as Apple, Samsung, HTC, are all trying to be the leader in one of the world’s biggest smartphone market, the mainland China. Despite the giant’s successful in the other markets, none is able to beat Xiaomi in the mainland China market. Analyze believes the success of Xiaomi is based on different business model.

Xiaomi’s phone is known for its aggressive pricing point among most smartphones. Both Xiaomi’s Mi3 and Apple’s iPhone 5C aims for the low price market, yet Mi3 is selling at $300 while iPhone 5C is $860. Xiaomi also builds a tight relationships with their consumers by asking for feedback and voting for what products does the consumer want. Compared it with other smartphone companies, which builds phone what the company wants. However, it is understandable why most smartphone companies does this strategy as their sales is all around in the world, meaning adopting a same strategy as Xiaomi maybe very expensive and the results from different countries may contradicts to other results. However, this give Xiaomi the advantage of understanding the mainland China’s market and be able to launch products which meets the demand of the market.

“Xiaomi Becomes China’s Top Smart Phone Vendor.” Xiaomi Becomes China’s Top Smart Phone Vendor (2014): n. pag. Canalys, 4 Aug. 2014. Web. 30 Sept. 2014.

Often, as a consumer the visual impression of the firm it the logo of the firm. When I am naming some of the companies such as McDonalds, Apple Inc. or Google you can easily picture their logos in your brain. Logos are essentially a form of branding that uses a visual symbol to represent a business, its brands or its products. Business spends millions of dollars coming with suitable logos that are distinctive and eye-catching to make and effective marketing strategy Most like, it will contain subliminal messages.

Often, the hidden meaning of the logos can be refer to the companies marketing strategy and business objective. Some famous ones are like McDonald’s golden arches is recognized the logo as “symbolism of a pair of nourishing breasts” and creating a sense of desire or need of McDonalds food. Another examples would be amazon’s logo, the arrow pointing from A to Z “representing the fact that Amazon provides a variety of items for sale, literally from A to Z. ” As a result, this indicates to the customers of what Amazon is about.

In short, I think that logos should be designed in simplicity so that the logo is memorable, which will cause the customer to remember the brand easier and become more recognizable.

Momog30. “15 Modern Logos You Didn’t Know Have a Hidden Meaning.”Diply.com. Diply, n.d. Web. 09 Oct. 2014.

McDonalds, everyone’s childhood favorite restaurant. It’s always a child’s happiest thing ever to dine in a McDonald restaurant. However, McDonalds have been discovered to use bought tainted meat to lower its production cost, These issues have significantly harmed the image and reputation of McDonalds. Edward Freeman believes a business survive depends on the firm’s care of it customer’s feeling, in which this case agrees with his believes. This issue turned customers against McDonld’s products and the firm. Although the bought tainted meat is only used in Asia market, yet it which caused McDonald’s global sales to decrease. Yes, using cheap price meat can cut cost of McDonald and result in greater profit, but it cause McDonalds to violate the ethical code of business practice. McDonald chose to adapt a higher profit course of action. It is clear that the customers are likely to be loyal to a company that does not act immorally. This case also shows the media will report unethical behaviour and can easy and seriously damage the image and reputation of a business, more importantly, it is really hard to recover from the loss.

Market Intelligence Center. “Sales Are down at McDonald’s – and Why Shouldn’t They Be?” NASDAQ.com. Nasdaq, 10 Sept. 2014. Web. 11 Sept. 2014.