McDonalds, everyone’s childhood favorite restaurant. It’s always a child’s happiest thing ever to dine in a McDonald restaurant. However, McDonalds have been discovered to use bought tainted meat to lower its production cost, These issues have significantly harmed the image and reputation of McDonalds. Edward Freeman believes a business survive depends on the firm’s care of it customer’s feeling, in which this case agrees with his believes. This issue turned customers against McDonld’s products and the firm. Although the bought tainted meat is only used in Asia market, yet it which caused McDonald’s global sales to decrease. Yes, using cheap price meat can cut cost of McDonald and result in greater profit, but it cause McDonalds to violate the ethical code of business practice. McDonald chose to adapt a higher profit course of action. It is clear that the customers are likely to be loyal to a company that does not act immorally. This case also shows the media will report unethical behaviour and can easy and seriously damage the image and reputation of a business, more importantly, it is really hard to recover from the loss.