Smartphone giants such as Apple, Samsung, HTC, are all trying to be the leader in one of the world’s biggest smartphone market, the mainland China. Despite the giant’s successful in the other markets, none is able to beat Xiaomi in the mainland China market. Analyze believes the success of Xiaomi is based on different business model.
Xiaomi’s phone is known for its aggressive pricing point among most smartphones. Both Xiaomi’s Mi3 and Apple’s iPhone 5C aims for the low price market, yet Mi3 is selling at $300 while iPhone 5C is $860. Xiaomi also builds a tight relationships with their consumers by asking for feedback and voting for what products does the consumer want. Compared it with other smartphone companies, which builds phone what the company wants. However, it is understandable why most smartphone companies does this strategy as their sales is all around in the world, meaning adopting a same strategy as Xiaomi maybe very expensive and the results from different countries may contradicts to other results. However, this give Xiaomi the advantage of understanding the mainland China’s market and be able to launch products which meets the demand of the market.