As global warming is getting more and more serious daily, Sustainability becomes a more and more common topic. Customer believes that company only participate in sustainability in order to improve the company’s image. But who would know there is a huge market under the topic sustainability.
The aim of Coca Cola (Coke) in Northern New England is to save water and waste reduction. Around 6 million pounds of plastic bottles and 4+ million aluminium can is recycle to coca cola last year and have continuing this practice for last 30 years. Most of the recycled product will be sold to Zerowaste and then will be converted in to fabrics. The fabrics sold to companies such as New Balance or Northface to produce clothing and shoes. More important, the demand for the recycle fabrics is way bigger than the supply. Zerowaste is constantly looking for new sources to gather more bottles and cans. This whole recycling process does not just help the world to reduce the waste and be more sustainable. It also creates lots of job opportunities to the the North England.
This case shows the potential growing market of recycling and Sustainable. As global warming is becoming a more known topic, people will start to recycle more. As products is been recycled, this also means the market of sustainability will also increase. And maybe, being one of the biggest market in future.