{"id":797,"date":"2026-07-10T17:10:15","date_gmt":"2026-07-11T00:10:15","guid":{"rendered":"https:\/\/blogs.ubc.ca\/educationaltech\/?p=797"},"modified":"2026-07-10T17:17:55","modified_gmt":"2026-07-11T00:17:55","slug":"etec565t-assignment-1-bias-and-blindspots","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/educationaltech\/etec565t-assignment-1-bias-and-blindspots\/","title":{"rendered":"ETEC 565T &#8211; Assignment #1: Investigate Biases and Blind Spots in AI Systems"},"content":{"rendered":"<p style=\"text-align: left;\"><b>Introduction<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For this assignment, I gave identical prompts to three AI tools, compared their outputs, and analyzed the results for bias and blind spots. My findings suggest that these gaps are not random errors but structural patterns, ones that reflect the data these models are trained on, whose labour shaped that data, and the institutional decisions behind how these tools are built and deployed (Crawford, 2022). This exercise reinforces Crawford\u2019s (2022) argument that AI is not objective or neutral, its systems are entangled with social, political, economic, and cultural structures that systemically discriminate, follow narrow classifications, and perpetuate power hierarchies created by a small number of people at the top.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><b>AI-Based Tools and Methodology<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">I tested three AI image generation tools: ChatGPT (paid plan, using DALL-E 3), Midjourney (basic paid plan), and Claude (paid; Claude isn\u2019t an image generation tool, but will search and present images with prompting).\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">I gave each tool the same prompts, varying only the level or context of the volleyball coach described:<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">* A photo of a volleyball coach<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">* A photo of a professional volleyball coach<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">* A photo of a community or youth volleyball coach<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">* A photo of a high school volleyball coach<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">* A photo of an elite volleyball coach<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">I deliberately kept the prompts broad and left out details like gender, race, age, body type, and disability, so I could observe what the AI defaulted to when those details were unstated. Varying the coaching level and context let me test whether representation changed depending on perceived status or setting, while holding everything else constant.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This topic is personally relevant: I am a high school volleyball coach currently developing educational resources for players and coaches, and I use AI tools regularly to support that work. How these tools represent coaches directly affects the material I might use or share.<\/span><\/p>\n<p style=\"text-align: left;\"><b>Results<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">See full <strong>ChatGPT<\/strong> log here: <\/span><a href=\"https:\/\/chatgpt.com\/share\/6a517b62-046c-83e8-8a0f-e41ecb49a972\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/chatgpt.com\/share\/6a517b62-046c-83e8-8a0f-e41ecb49a972<\/span><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">See images from <strong>Midjourney<\/strong> here: <\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/drive.google.com\/file\/d\/1bSNpImMI87Yhl8orNOpIk1p2fxAoNCAF\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/drive.google.com\/file\/d\/1bSNpImMI87Yhl8orNOpIk1p2fxAoNCAF\/view?usp=sharing<\/span><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">See full <strong>Claude<\/strong> log here: <\/span><a href=\"https:\/\/claude.ai\/share\/cc5d0b8c-75a3-4c28-8920-c7fa8774f507\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/claude.ai\/share\/cc5d0b8c-75a3-4c28-8920-c7fa8774f507<\/span><\/a><\/p>\n<p style=\"text-align: left;\"><b>Representation Bias<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Across the five prompts, several consistent patterns emerged in how the tools visually represented a volleyball coach:<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">* Ability bias: Coaches were consistently depicted as able-bodied.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">* Age bias: Women were rendered as youthful; men skewed older.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">* Gender bias: \u201cElite\u201d and \u201cprofessional\u201d prompts defaulted to male coaches (coaching mostly female players); \u201cyouth\u201d and \u201chigh school\u201d prompts defaulted to female coaches (never coaching male players).<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">* Race, culture, and ethnicity bias: Representation skewed heavily Caucasian across all five prompts, with limited diversity.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">* Omission\/erasure: No representation appeared of non-Western, Indigenous, Black, Asian (one result), or Latino coaches; sitting volleyball coaches; coaches with visible disabilities; urban or rural community settings; or coaches in religious attire.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">* The gender pattern is the most obvious finding and reflects a real-world dynamic in coaching: women are overrepresented at the youth and community level but significantly underrepresented in professional and elite coaching roles. This generalization is a reflection of the current state of elite level volleyball which may have trained the algorithms. According to Caneva (2025), men hold 51% of the head coaching jobs for NCAA Div 1 teams, yet female elite players outnumber men ten to one.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Rather than correcting this imbalance, the AI tools reproduced the gender inequities as a visual default suggesting the training data models have existing real-world underrepresentation as \u201cnormal\u201d rather than as a problem worth surfacing or diversifying against.<\/span><\/p>\n<p style=\"text-align: left;\"><b>Connecting to the Readings<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Coleman&#8217;s (2021) concept of the &#8220;surround&#8221; describes technology not as a tool we consciously use, but the world we are immersed in. Technology, including AI algorithms, work subtly in the background and shapes what feels \u201cnormal\u201d without being consciously chosen. Applying this lens, the omissions in my results are best understood not as errors, but as an unspoken default: certain coaches (non-Western, older women, coaches with disabilities) were never part of the tool&#8217;s underlying &#8220;surround&#8221; to begin with, so their absence wasn&#8217;t intentional, it was a gap in the training data.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In <\/span><i><span style=\"font-weight: 400;\">Atlas of AI<\/span><\/i><span style=\"font-weight: 400;\">, Crawford (2022) discusses bias as the \u201ctype of error that can occur during this predictive process of generalization\u201d (p. 134). Crawford (2022, p. 131) frames the bias as a problem rooted in data classification and the \u201cdefault\u201d coach reflects the images that were represented in the training data. In Empire of AI, Hao (2025) adds another analysis arguing these gaps often persist because addressing them competes with other company priorities, not that engineers are unaware.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">What makes this even more disheartening is that scholars like Crawford (2022) and Inioluwa Deborah Raji (Roher &amp; Tyrell, 2026) have pointed out that the harms of biased AI systems disproportionately affect people who are the most marginalized and vulnerable already.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><b>Real-World Implications<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">These findings carry real consequences. If I use these tools for my volleyball coaching resources, I would need to intentionally seek out a wide range of representation, rather than defaulting to what the tool produces unprompted, to avoid reinforcing a narrow idea of what a &#8220;legitimate&#8221; coach looks like. Left unchecked, these defaults could shape who gets represented to young coaches and athletes. Being intentional about representation ensures coaches and athletes already underrepresented in sport can see themselves reflected and feel they belong.<\/span><\/p>\n<p style=\"text-align: left;\"><b>Strategies and Conclusion<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">One strategy is intentionally prompting for diverse representation rather than accepting the AI tool\u2019s defaults. A more systemic strategy involves companies auditing training data and outputs for representational gaps and being transparent about them, rather than leaving this work to individual users, but these companies evade accountability and according to Timnit Gebru as quoted from <\/span><i><span style=\"font-weight: 400;\">The AI Doc<\/span><\/i><span style=\"font-weight: 400;\"> (2026), \u201cit&#8217;s in their interest to mislead the public into the capabilities of the systems that they&#8217;re building, because that allows them to evade accountability\u201d.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ultimately, this assignment reinforced that these biases are not random glitches, but structural patterns rooted in its training data, the labour that shaped the data, and the institutional priorities behind these tools&#8217; design (Crawford, 2022). This shifts the responsibility: these are not bugs to be patched, but defaults to be continually challenged, both by the companies creating these tools and the people who use them.<\/span><\/p>\n<p style=\"text-align: left;\"><em>AI disclaimer: Claude.ai was used for idea generation and editing for clarity. All ideas and final edits are my own.<\/em><\/p>\n<hr \/>\n<p style=\"text-align: left;\"><b>References<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Anthropic. (2026). <em>Claude<\/em> (Version 5 Sonnet) [Large language model]. <a href=\"https:\/\/claude.ai\" target=\"_blank\" rel=\"noopener\">https:\/\/claude.ai<\/a>\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Caneva, G. (2025, January 10). <\/span><i><span style=\"font-weight: 400;\">It\u2019s long overdue for women\u2019s volleyball to have more women coaches &#8211; Chicago Sun-Times<\/span><\/i><span style=\"font-weight: 400;\">. Chicago Sun-Times. <\/span><a href=\"https:\/\/chicago.suntimes.com\/other-views\/2025\/01\/10\/ncaa-womens-volleyball-coaches-championship-katie-schumacher-cawley-gina-caneva\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/chicago.suntimes.com\/other-views\/2025\/01\/10\/ncaa-womens-volleyball-coaches-championship-katie-schumacher-cawley-gina-caneva<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Coleman. (2021). Technology of The Surround. <\/span><i><span style=\"font-weight: 400;\">Catalyst: Feminism, Theory, Technoscience<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">7<\/span><\/i><span style=\"font-weight: 400;\">(2), 1-21. <\/span><a href=\"https:\/\/doi.org\/10.28968\/cftt.v7i2.35973\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/doi.org\/10.28968\/cftt.v7i2.35973<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Crawford, K. (2022). <\/span><i><span style=\"font-weight: 400;\">Atlas of AI: Power, Politics, and the Planetary Costs of Artificial Intelligence<\/span><\/i><span style=\"font-weight: 400;\">. Yale University Press.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Hao, K. (2025). <\/span><i><span style=\"font-weight: 400;\">Empire of AI: Dreams and Nightmares in Sam Altman&#8217;s OpenAI<\/span><\/i><span style=\"font-weight: 400;\">. Penguin Publishing Group.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Roher, D., &amp; Tyrell, C. (Directors). (2026). <\/span><i><span style=\"font-weight: 400;\">The AI Doc: Or How I Became an Apocaloptimist<\/span><\/i><span style=\"font-weight: 400;\"> [Film].<\/span><i><span style=\"font-weight: 400;\"> Playgrounds; Cottage M; Fishbowl Films. <\/span><\/i><a href=\"https:\/\/www.youtube.com\/watch?v=cqS4iL6RsKs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/watch?v=cqS4iL6RsKs<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction For this assignment, I gave identical prompts to three AI tools, compared their outputs, and analyzed the results for bias and blind spots. My findings suggest that these gaps are not random errors but structural patterns, ones that reflect the data these models are trained on, whose labour shaped&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/blogs.ubc.ca\/educationaltech\/etec565t-assignment-1-bias-and-blindspots\/\">Continue Reading<span class=\"screen-reader-text\">ETEC 565T &#8211; Assignment #1: Investigate Biases and Blind Spots in AI Systems<\/span><\/a><\/div>\n","protected":false},"author":100070,"featured_media":387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,12,17],"tags":[],"class_list":["post-797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assignments","category-blog","category-etec565t","entry"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/educationaltech\/wp-json\/wp\/v2\/posts\/797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/educationaltech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/educationaltech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/educationaltech\/wp-json\/wp\/v2\/users\/100070"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/educationaltech\/wp-json\/wp\/v2\/comments?post=797"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/educationaltech\/wp-json\/wp\/v2\/posts\/797\/revisions"}],"predecessor-version":[{"id":802,"href":"https:\/\/blogs.ubc.ca\/educationaltech\/wp-json\/wp\/v2\/posts\/797\/revisions\/802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/educationaltech\/wp-json\/wp\/v2\/media\/387"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/educationaltech\/wp-json\/wp\/v2\/media?parent=797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/educationaltech\/wp-json\/wp\/v2\/categories?post=797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/educationaltech\/wp-json\/wp\/v2\/tags?post=797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}