After writing a post about Abercrombie & Fitch CEO’s blunt comments on unattractive people. I pondered upon a blog post written by my classmate, similar to the case of A&F; Chip Wilson the founder of Lululemon defended on recent complaints on product quality by saying “Quite frankly, some women’s bodies jut don’t work for it.. It’s really about the rubbing through the thighs, how much pressure is there over a period of time’ (Time Ideas) Followed by many feminist outrage, there was a 5% drop in sales – the weakest in a month.
I strongly agree about the strong influential of individuals from the top of hierarchy towards the corporate culture. Creating a negative perception towards women with the non athletic “body type”, not only affects potential customers but also the current that are to be told they aren’t fit for Lululemon’s product.
Adding on to my classmate’s post, another factor that’s affecting the organization’s culture is the step down of Christine Day from CEO position. Lululemon was performing well under the leadership of Day, however after her step down, there were difficulties in searching for a New Chief executive that can fit into the unique culture of Lululemon, hence a 4% drop in shares. Facing different problems, can Lululemon pick themselves back up into the game?
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