{"id":79,"date":"2013-11-17T04:46:10","date_gmt":"2013-11-17T11:46:10","guid":{"rendered":"https:\/\/blogs.ubc.ca\/eeannelee\/?p=79"},"modified":"2013-11-17T04:50:02","modified_gmt":"2013-11-17T11:50:02","slug":"are-you-satisfries","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/eeannelee\/2013\/11\/17\/are-you-satisfries\/","title":{"rendered":"Are You &#8220;Satisfries&#8221;?"},"content":{"rendered":"<p>U.S.A\u2019s third leading fast food restaurant, Burger king is moving towards a low cost focus strategy by offering reduced fat and calories French fries. After reading a classmate\u2019s <a href=\"https:\/\/blogs.ubc.ca\/danicallaneta\/2013\/10\/06\/the-king-of-burgers-and-of-healthy-options\/\">blog post <\/a>on burger king\u2019s healthy approach as a fast food restaurant, I can\u2019t help but to agree on her analysis she drew on the strategies Burger King used.<\/p>\n<p>To begin with the name \u201cSatisfries\u201d, it definitely drew a lot of attention using one of the techniques in brand positioning- avoiding the free ride trap. This creates a creative way of positioning themselves into consumers\u2019 mind by being the first fast food restaurant to offer healthy food with convenience.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=9Gh8-9v19U4<\/p>\n<p>Besides the agreement I drew upon her analysis, through another article I came across, I would like to add on that there seem to be doubts of making \u201cSatisfries\u201d a permanent product. A study of fast food chains have found that the number of fries serving \u201cdropped from 1.9% from 2006 to 2011\u201d (<a href=\"http:\/\/www.businessweek.com\/articles\/2013-10-28\/why-burger-king-wont-commit-to-keeping-satisfries-just-yet\">Bloomberg Businessweek<\/a>) as consumers seek for healthier options. Therefore, it is possible that introducing reduced-fat ones aren\u2019t going to \u201cturn around the business\u201d but only improve the image of the company, which is \u201can uncommon goal\u201d in the fast food business these days. However I have to disagree with this point as I believe improving the image of the company means enhancing the value proposition and customer relationships, which revenue is largely dependent on so, there is a possibility of turning the business around for Burger Kings.<\/p>\n<p>So, can \u201cSatisfries\u201d satisfy the BurgerKing\u2019s consumer in the long run?<\/p>\n<p>Sources:<\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/danicallaneta\/2013\/10\/06\/the-king-of-burgers-and-of-healthy-options\/\">https:\/\/blogs.ubc.ca\/danicallaneta\/2013\/10\/06\/the-king-of-burgers-and-of-healthy-options\/<\/a><\/p>\n<p><a href=\"http:\/\/www.businessweek.com\/articles\/2013-10-28\/why-burger-king-wont-commit-to-keeping-satisfries-just-yet\">http:\/\/www.businessweek.com\/articles\/2013-10-28\/why-burger-king-wont-commit-to-keeping-satisfries-just-yet<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>U.S.A\u2019s third leading fast food restaurant, Burger king is moving towards a low cost focus strategy by offering reduced fat and calories French fries. After reading a classmate\u2019s blog post on burger king\u2019s healthy approach as a fast food restaurant, &hellip; <a href=\"https:\/\/blogs.ubc.ca\/eeannelee\/2013\/11\/17\/are-you-satisfries\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":19693,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-79","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/eeannelee\/wp-json\/wp\/v2\/posts\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/eeannelee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/eeannelee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/eeannelee\/wp-json\/wp\/v2\/users\/19693"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/eeannelee\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/eeannelee\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":83,"href":"https:\/\/blogs.ubc.ca\/eeannelee\/wp-json\/wp\/v2\/posts\/79\/revisions\/83"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/eeannelee\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/eeannelee\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/eeannelee\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}