(Figure1)

In modern day Canadian society, drinking beer has become quite the trend, weather they’re having a few beers with friends or drinking themselves under the table before a big night out, beer has become a staple good for the average Canuck’s night out.

Working at a bar has given me the privilege of meeting many proud Canadians, many who insists on primarily using Canadian goods. Some boast of only flying air Canada, or only driving Ford trucks, a man even admitted to buying only lulu lemon athletic wear once. I of course admired and congratulated these men on their triumphant as true Canadian business supporters and being the excellent salesman I am I persuaded them to purchase more of my product by suggesting they drink some Canadian beer. I offered them Granville Island Pale Ale, Stanly Park Amber Ales and some other local Canadian beers, all of which were refused. When I asked them what they wanted instead one man turned to me and said, “Do you have any Molson Canadian? It doesn’t taste as good but it is a true Canadian beer”. It broke my heart to explain to my patron that Molson Canadian was actually not a Canadian beer it used to be but now it was owned by the American beer company moors. His reply was, “No way they have a healthy beer the Canadian 67, no American company would make a healthy beer”.

I realized something that night, the first being that the myth my mother told me as a child of alcohol killing your brain cells and making you stupid may actually be true, and two Molson’s ads although brilliant were nothing more than half-truths told to the Canadian beer consumer in an unethical attempt to get them to purchase their products.

To begin with proven by my patron, an average 20 something year old Canadian male’s misplaced brand loyalty, Coors by keeping the name Molson Canadian after their purchase of the product from a originally Canadian owned beer company and through such ads as figure 1, has convinced the average consumer that that their product is a Canadian good which would help stimulate the Canadian economy if chosen over other beers. The truth of the matter is Molson Canadian is just a name and as the ad says its made from Canada not by Canada. In my opinion this is highly unethical because this tactic has simply tricked the average beer drinker into believing they are consuming a Canadian product and supporting Canadian beer by marketing their good in such a way that it would lead the average consumer to make the obvious assumption that a beer called Molson CANADIAN would be Canadian. In my opinion this is as ridiculous as casting a vote for a party called the Liberals in a federal election only to find out their views were completely conservative.

My second issue with this company is they try to promote their product “Molson 67” as a healthy alternative to beer. As mentioned in their commercials, posted below, they go as far as to refer to their beverage as part of a guyet (play on words of diet). However like so many soft drinks like coke zero does, just because the beverage claims to be part of a diet, does not make it any healthier for you or help you lose any weight. For example besides the obvious negative health factor of being a beer, Molson 67 may be only 67 calories but the drink is still 83% carbs and thus will still get you fat in addition it is only %3 alcohol which is about half the amount of alcohol content in a normal beer and thus people are more likely to drink more beer than they usually will.

In closing, I wish I could tell you that there was a beer you could purchase that would support the Canadian economy and help you lose 6 inches off your waste but unlike the Coors company I am not a completely unethical corporation creating false value to my target demographic through lies. Coors should stop marketing Molson as a Canadian beer and a healthy alternative to regular beer. Instead Coors should just rename their product to Molson instead of Molson Canadian and like Coca-Cola, which provides a healthy alternative to soft drinks with such products such as Dasani water it should provide a healthy alternative to beer such as Molson Virgin a great tasting non alcoholic fruit cocktail served in bars.

https://www.youtube.com/watch?v=1kkOECUFXmI

(link to commercial)