After browsing through several of my fellow classmates’ blogs, I have found an interesting blog post by Kim Choy on the trailer of “Morning Glory“. It is not the trailer that got me interested, but rather, Kim’s opinions on how the advertising of the movie utilizes word of mouth marketing technique instead of using the trailer to heavily promote its movie. His idea of using the consumers to promote for a product led me to think of many successful businesses that utilize this type of marketing technique, such as, Facebook and Network Marketing Businesses. The success in Facebook and many Network Marketing Businesses lie in the fact that the creator has invented an organized system, then it lets its consumers to advertise for its business and to generate income for them.
For example, the creator of Facebook only needs to invent the system one time, then us, as consumers of Facebook, become free advertising agents for Facebook. Similarly, Network Marketing Businesses franchise its products to its potential consumers then those consumers with the franchise will try to sell its products to their family members, friends, and friends of friends. I agree with Kim that the word of mouth type of advertisement is most influential because it is definitely more believable when our friends tell us about a product than reading product-reviews or watching advertisements. There is a growing trend in building client base marketing and the traditional expensive marketing in TV commercials and newsprint commercials are now shifting towards the more useful word of mouth or social net-work type of marketing. How many of us spends a great deal of time reading newsprints or do not flip through channels to avoid TV commercials nowadays?