I agree with Chase’s article- Mercedes-Benz C-Class in how its debut has brought forth the attention of a new segment of consumers who cannot afford luxurious Mercedes-Benz vehicles but still wishes to drive a car with the brand name of Mercedes-Benz. Another point Chase has made in his post is how the TV commercials of Mercedes-Benz allow consumers to trust, value, and rely on its brand, and I would like to elaborate on this point.
On The 2010 C-Class official website, the primary focus of the C-Class is to differentiate itself by adding more values to its consumers. Not only does it offer the latest in drive technology, it also carefully considers every last detail to meet the different needs of different consumers and to make sure that the C-Class Mercedes Benz will suit each customer’s unique personality. Before entering the main page of C-Class Mercedes Benz official website, it asks the consumers the question “What drives you?”, then it provides choices of excellence, power, control, logic, and style. Once you have selected your preferred key function, it then provides you with different features to further customize your own C-Class package! I personally think that Mercedes is smart in allowing its consumers to basically build their own cars by choosing all the features that they value the most. This type of marketing strategy will capture the largest consumer values, at the same time, maximizing consumers’ post shopping satisfactions.