After browsing through several “best business blogs in 2010” on Google, I have found an interesting blog about Ikea by Sylvia on her “The Ikea Blog“. This blog caught my attention because not long ago I have just read another blog about Ikea written by my fellow classmate, Chase Lee. In Sylvia’s blog, a video clip from the episode Less Than Hero of Futurama where professor Farnsworth orders a supercollinder from πkea was exhibited.
The πkea in this video is an obvious parody of Ikea. After reading Chase’s blog, I learnt that Ikea is currently holding a promotional campaign – “Improve your community. Improve your life.” In this campaign, Ikea tries to capture the interests of many customers to participate, and encourages and influences them to improve their own homes by using the IKEA products. However, I’m not so sure if customers who have seen this video clip would still want to participate in Ikea’s “Improve your community. Improve your life.” campaign.
I have personally experienced the low quality furniture from Ikea because I have moved twice in the past two years and every time I moved, my Ikea furniture always broke down. Nevertheless, my current room is still full of Ikea furniture because they are more affordable compared to other fashionable looking furniture and with my changing taste, I’d rather purchase new affordable furniture every time I move than being stuck with expensive furniture forever!