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The negative effects of fast food marketing to kids

http://news.yale.edu/sites/default/files/main-rudd.jpg

http://news.yale.edu/sites/default/files/main-rudd.jpg

These days, firms are investing more into the advertising of un- nutritional foods that are being targeted towards children. American fast food restaurants spend $4.6 billion on advertising to children and as a result the number of meals for kids at fast food restaurants has increased by 45%.

Now children see an average of three advertisements regarding fast foods per day, thus it is clear this is directly affecting the foods that children consume.

The corporate executive of these fast food chains conduct their business based on their own desires; to help them gain profit in the long run. While the advertisements have a negative impact on the health of the society, if these firms were to cut down on the money that they invest in promoting their brand, it would result in less profit.

Thus I think that these firms are not socially responsible for triggering these negative messages towards children since they are using their own money to promote their business. The only social responsibility of these firms is their use of resources to increase its profits and as long as it engages in open competition without fraud, such advertisements should be permitted.

Sources:

Brands continue to target fast food marketing at kids

The facts on junk food marketing and kids