How do you get over 400,000 people to join your Facebook fan page in just ONE day?! Ask Bing! Microsoft grew their fan page by five times its size when they offered Facebook users the chance to earn virtual currency towards Farmville in return for becoming a Bing fan. By putting a clickable Bing ad at the bottom of the Farmville landing page, they were able to get their name out there and attract more users. After Bing attracted 1.5% of Farmville users on Facebook in only 24 hours, they posted a status update saying “Any Farmville fans out there? Try using Bing to get the most out of your crops and animals.” They also provided a link to Bing search results about Farmville. Since Bing is a fairly new search engine that has to compete with Google, this market strategy was a great away to attract new users. Bing is the perfect example of successful marketing through social networking.

Its on. Two of the most popular brand names are joining forces to create the ultimate marketing campaign for one of the most watched sporting events in the world. The Super Bowl is known for airing some of the greatest commercials that are watched by audiences of around 106.5 million people. This year Doritos and Pepsi are “crashing” Super Bowl XLV by awarding three prizes for the best commercial. You have your pick of which brand you would like to advertise and first place wins $1,000,000. Since each brand is so strongly identified and are giving viewers the chance to be apart of the action they are sure to gain even more popularity. Jill Beraud, chief marketing officer and president of Pepsi said “we really believe empowering consumers is the future…that’s really the future of marketing, where the consumer is in control and they get to express their creativity”. Furthermore, as if this campaign isn’t popular enough they are bringing in Betty White, one of the most marketable celebrities today, to be their main spokesperson. This approach to marketing is sure to be a hit.

For more info on the campaign visit: http://www.crashthesuperbowl.com/#/contest-info