Its on. Two of the most popular brand names are joining forces to create the ultimate marketing campaign for one of the most watched sporting events in the world. The Super Bowl is known for airing some of the greatest commercials that are watched by audiences of around 106.5 million people. This year Doritos and Pepsi are “crashing” Super Bowl XLV by awarding three prizes for the best commercial. You have your pick of which brand you would like to advertise and first place wins $1,000,000. Since each brand is so strongly identified and are giving viewers the chance to be apart of the action they are sure to gain even more popularity. Jill Beraud, chief marketing officer and president of Pepsi said “we really believe empowering consumers is the future…that’s really the future of marketing, where the consumer is in control and they get to express their creativity”. Furthermore, as if this campaign isn’t popular enough they are bringing in Betty White, one of the most marketable celebrities today, to be their main spokesperson. This approach to marketing is sure to be a hit.

For more info on the campaign visit: http://www.crashthesuperbowl.com/#/contest-info