How do you get over 400,000 people to join your Facebook fan page in just ONE day?! Ask Bing! Microsoft grew their fan page by five times its size when they offered Facebook users the chance to earn virtual currency towards Farmville in return for becoming a Bing fan. By putting a clickable Bing ad at the bottom of the Farmville landing page, they were able to get their name out there and attract more users. After Bing attracted 1.5% of Farmville users on Facebook in only 24 hours, they posted a status update saying “Any Farmville fans out there? Try using Bing to get the most out of your crops and animals.” They also provided a link to Bing search results about Farmville. Since Bing is a fairly new search engine that has to compete with Google, this market strategy was a great away to attract new users. Bing is the perfect example of successful marketing through social networking.