Age Compression

I was talking to my little sister yesterday about what her friends were for halloween and I wasn’t as surprised as I should have been to hear what these young girls were dressed as. Ironically, after hearing this I came across a blog that my classmate Shai wrote about “age compression”. Advertisements are targeting younger generations every year and the result is that impressionable preteens are thinking that they can act much older than they should be acting. Shai and I share a similar story where both of your sisters got cell phones in grade 8 when I did not receive mine until I was well into high school. Today you will see so many young children with not just any cell phone but Blackberrys and Iphones. It can become a very serious problem depending on what product children are being targeted for. Obviously the media is playing a tremendous role in children’s dress choices and the companies that put out scandalous advertisements should think twice about the impression they are going to make on younger generations.

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