“Hey everyone, come see how good I look!” Will Farrell is at it again, playing everyone’s favorite character from the movie “Anchorman: The Legend of Ron Burgundy”. The film made $28.4 million in its opening weekend, and $90.6 million worldwide in its total theatrical run so it’s no surprise that there would be a sequel to follow. This December, “Anchorman 2: The Legend Continues” will be in theaters and Will Farrell lovers everywhere (including myself) are counting down the days until its release.

There have been many promotional activities leading up the new movies release. Two weeks ago, many Canadian movie theaters including Vancouver’s Scotia Bank Theatre showed reruns of the first Anchorman movie for only $6. With all the publicity the sequel is getting, it was only a matter of time until a company, such as Chrysler, capitalized on the opportunity to cross promote with the movie. A series of commercials were launched earlier today that were hilarious, silly and had very little to do with the car itself. Kudos to Chrysler for taking a chance and recognizing the hype around Anchorman’s release and successfully attaching itself to the movie. This isn’t their usual commercial where the vehicle’s rugged, powerful features are the main focus. Instead they put the main focus on Ron Burgundy and subtly mentioned the vehicles MPGs, horse power and roomy glove compartment in a comical way so that viewers were more in engaged and had a fun experience watching the video.

Click Here to view the commercials!

You stay classy Vancouver.