After my Business Fundamentals class last week, I thought further about the key role technology is playing in business. In class, we discussed the importance of marketing through Facebook, Twitter, and Blogging in order to successfully run a business in the 21st century. These sites not only allow millions of viewers to have access to company updates but the companies in return can easily receive feedback from their consumers. The companies that fail to take full advantage of the technology made easily available to them will surely fall behind.
One thing that came to mind after that class was the roles of cell phones in future marketing strategies. Many techniques are being used to target websites via internet but there is still room for advancement in the cell phone industry. For example, Starbucks is taking full advantage of applications on the iphone by designing an app for purchasing Starbucks products and checking gift card balances. People may not have cash on them 24/7 but they rarely have their phones out of site. Best Buy is another company that designed a site that is easily accessible by cell phones and allows customers to search store locations and merchandise without being bombarded by advertisements on the internet. Times are changing fast and with the increasing use of technology in our day to day lives, innumerable possibilities for gains in advertising are constantly being created.

for further reading on this topic visit:
http://www.businessweek.com/technology/content/may2009/tc2009054_249180.htm

http://www.bnet.com/2403-13070_23-219914.html