Is Facebook losing its cool? The answer is a debatable topic in the news today. Last week, I talked about how Facebook is losing its grasp over teenagers, which is seen as a potential disaster because teenagers are the demographic that spot the up in coming trends. However, maybe that’s not the case. Just because teens are quick to spot new trends, doesn’t mean that they are able to predict which ones will be profitable in the long run.
This video aired today on Yahoo! Finance about the reasons why Snapchat turned down Facebook’s 3 billion dollar deal and whether it was because Facebook had lost its “cool”. Aaron Task argues that “What’s cool with kids doesn’t always turn out to be a great business. Teenagers are notoriously fickle”. No offense to teenagers.
In my opinion…Snapchat was the bees knees last year. I was obsessed. Thanks to that app, I nearly went over my data limit each month because I felt the need to Snapchat everything I did. However, after several months it lost its appeal and my friends and I rarely use it anymore. Look at other apps such as Words with Friends and Draw Something- all were entertaining, sold for billions of dollars and all are rarely downloaded today. Snapchat should have sold out while they still had the popularity because technology is changing on the daily and what is cool now, isn’t necessarily going to be cool tomorrow.
In conclusion: Facebook might be losing its cool but so is Snapchat. Your thoughts?