When it comes to “Fast Fashion”, Amancio Ortega, Spanish typhoon and owner of the clothing brand Zara, knows what it takes to be a success in the fashion world. Surprising, it isn’t the advertising, outscoring, or the use of famous faces that brings this company success. It all has to do with their ability to observe popular trends in fashion and quickly produce new styles that change as fast as their consumer’s minds.

One of the main reasons why the production behind Zara is so effective is because management allows every employee to have a key role in the production of their clothing. In “Organizational Behaviors”, I learned about the correlation between worker satisfaction and increase in profits. By giving every employee a vital task and offering constant constructive feedback, employees are satisfied with their work and more inclined to be efficient on the job. Store managers are given the task of compiling data of what sells the best while designers prepare the next fashion statement. Their quick production line and shared situation awareness takes this company to a whole new level and is the reason why they have become such an enormous success in fast fashion.