The other day my friend and I were waiting at the cash register in Safeway. She reaches for a pack of gum, not just any gum, but Strides “Mystery” Flavor. She didn’t care that it was the most expensive, she just wanted to know what flavor it was. After studying marketing the last couple of weeks I recognized this extremely clever marketing strategy and saw a consumer, my friend, fall right for it. Stride was cunning when they decided to introduce a new flavor that kept people wondering what it taste like. New consumers were attracted to the gum because of its brightly colored case and were puzzled as to what they flavor could be. Of course they could just ask someone who has tried it before what it taste like if they did they would be attacked by ostriches… Take a look!