In a technologically advanced world, it’s hard not to get into the hype of getting all the Apple products as soon as they come out. Money doesn’t grow on trees, and these products cost money, a LOT of money. So why do consumers get so caught up in buying the latest gadgets as soon as they come out despite the high prices that Apple sells them for?
According to Ben Kunz, the author of the article “How Apple plays the pricing game” (http://www.msnbc.msn.com/id/38980367/ns/business-bloomberg_businessweek/), Apple sets their prices up high simply because they can. Do you really think that consumers will stop buying Apple products because of their extreme prices? Probably not. As stated in the article, Apple merely uses decoys to “make [their] product look better”. And if product decoys aren’t enough? Apple can still make their products so unique that there is nothing that consumers can compare it to. Either way, their newest products will appear to be a good deal, and the outrageously high prices will have no effect on consumers’ choice to buy them. Clearly, Apple knows what they are doing. But are they just ripping their customers off, or is it all a smart marketing tactic?