In a world predominated by social networks and technology, it is easy to understand why so many companies have turned to marketing their brand through these social networks. With so many users that essentially treat Facebook and Twitter as a religion, it is so much easier to reach out to potential consumers through these platforms.
Recently however, it seems that every company is turning to Facebook and Twitter. With so many companies that all try to promote their brand through the same network, it is clearly getting difficult for companies to stand out from their competitors.
That’s where Google+ comes in.
Previously, Google+ did not allow companies to set up their own profile, stating that they weren’t ready for companies to use Google+ as a way to promote their brand. They deleted any pages that were created by companies.
However, Ford and General Motors have recently gotten approval from Google+ to set up their own profile. Not only does this help promote Google+, it also allows Ford and General Motors to use Google+ as a platform to reach their target market through more personal interaction with their consumers. Although Facebook also has a similar feature (pages), companies today should strive towards reaching out to their consumers through social networks other than the overused Facebook and Twitter.
Currently, Ford and General Motors are the only companies that are allowed to create business profiles on Google+. But probably pretty soon, other companies will also be allowed to set up their own pages. Hopefully though, Google+ will not become another overused social network for companies to promote their brand.