In response to Jacqueline Chen’s blog, which can be found here.
Jacqueline brought out an interesting point about the massive amount of marketing that has been going on throughout Sauder clubs. As a member of various organizations throughout my volunteering career, I know what it’s like for organizations and clubs to want to market all of their events in every way they can. This may mean inviting all of my Facebook friends to Facebook event pages, posting status updates on my Facebook wall, “tweet”-ing posts every few minutes, or simply trying to promote the club to my friends by word of mouth.
Of course promotion is important. There is no doubt about that. How are other people supposed to know about our exciting events if we don’t promote them? But when students are bombarded with promotions from different clubs every few days, it’s very easy for them to just ignore these promotional efforts altogether. As a student myself, I have definitely started to ignore these Facebook invites or promotional efforts by fellow students. It has come to a point where I simply choose not to notice them anymore because of the ridiculous number of events that students try to sell to me at the same time.
Any organization, whether it may be a club or a company, should be careful about promoting TOO much. It can easily become annoying to potential consumers, and they may start to ignore such promotional efforts. Perhaps this is something that our fellow Sauder students should think about when trying to promote their club.