Calling all ice cream fanatics! There’s a new shop in town and it looks like they’re here to stay and expanding. Earnest Ice Cream is Vancouver’s very own ice cream utopia founded by Ben Ernst and Erica Bernardi. But what are their points of difference that set them apart from their numerous competitors?
Unlike other ice cream shops, Earnest Ice Cream emphasizes on their passion for sustainability and the usage of natural ingredients in their products. Yes, they even have vegan flavours! Their unique packaging includes their one-of-a-kind reusable mason jars, biodegradable paper bags, and spoons. They also have flavours that you wouldn’t normally see in other shops including london fog, strawberry basil, cardamom, and many more.
After trying their ice cream myself, I instantly became a fan. Aside from their indulging products, I strongly appreciate their zero-waste mandate and the uniqueness they bring to their company. In the previous comm101 tutorial, Mahesh went over risks in business and in this case, the founders took a large leap in creating such bold flavors and marketing schemes. Ice cream in mason jars is so simple yet creative. Who would have thought rhubarb ice cream would be so delicious?
Earnest Ice Cream is a perfect example of incorporating passion into an innovation to make it your very own and unique.